![]() They were no longer looking for large end-to-end help, but rather specialized help on the thing they still couldn’t do, front end design. Web technology had become operationalized inside corporate IT. Companies hired large consultancies and agencies to do this. If you wanted to build a website in 1996, most corporate IT groups didn’t have the process, resources, or capabilities to do it. The dot-com bust had provided a clean dividing line between the first generation of the internet (1995-2001), and what we felt was a new chapter. “We saw a few things happening in 2002 that we thought required a new type of company. The 20th century brick-and-beam buildings of Liberty Village were waiting to be filled with something new. ![]() You didn’t have any reason to go there nobody was living there.” “No nice coffee shops, Shoeless Joe’s was the only place you could go to eat. “I was in Liberty Village – wasteland,” TWG’s VP of Product, Tom Walsham, told me. The neighbourhood was then a nondescript area of the city - a “wasteland” of old industry, parking lots, and not much else. ![]() But it does seem auspicious that follow-ups were hosted in Liberty Village. It’s more than a coincidence that this now-legendary event amongst old-timers in Toronto’s tech community was hosted by a design shop. An unconference about all things web design and development, the event was part of a larger movement in cities around the world to build community through technology if you were attending BarCamp, you were expected to present. It seemed like just another grey and chilly day in November of 2005, when Teehan+Lax opened its doors to welcome a small crew to BarCamp Toronto. In the retrospective below, you’ll find stories and reflections from many (but not all!) of those who helped shape Toronto tech. Toronto’s product development community has evolved dramatically since its inception. Feature photography: Sanjay Chauhan.ĬREATE MORE VALUE THAN YOU CAPTURE: AN ORAL HISTORY OF TORONTO PRODUCT DEVELOPMENT Warning: you are now experiencing BetaKit #longform content. Share on: Twitter LinkedIn Facebook Email
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