![]() Google is the most popular search engine by a wide margin. This guide will show you how to set Yahoo Search as your default search engine in all modern web browsers. While it is not straightforward, you can still set it as your default search engine. However, you can still use Yahoo Search in some modern browsers. This is unlike the Google Search engine, which is the default for the best browsers on all devices. Yahoo Search engine has been around for years, but Yahoo never made an official web browser that uses Yahoo Search. Putting all those search engine tools under one roof is likely to create overlap, Sullivan said.Home › Browsers › Use Yahoo in your web browser The deal supplements Yahoo's recent acquisition of Inktomi with two other search engine services, AltaVista and, that Overture bought earlier this year for a total of $207 million. The competitive pressures prompted Overture's management to lower its profit projections earlier this year and contributed to a downturn in the company's stock, opening the door for Yahoo's offer. Domestically, Google's network generated about 54 percent of all paid search results compared to 45 percent for Overture, according to market research compiled by comScore qSearch. Overture has cashed in on pay-for-perfmorance's popularity, attracting 88,000 advertisers while generating earnings of $114 million since it first became profitable in the summer of 2001.īut the company's success attracted more competition, most notably from Mountain View, Calif.-based Google, which has lured away pivotal partners such as AOL and EarthLink and spurred pricing concessions that have lowered Overture's profit margins.Īlthough it followed in Overture's footsteps, Google now has a slight edge over its rival in the United States. Bancorp Piper Jaffray expects the lucrative niche will reach $5 billion in 2006. ![]() Pay-for-performance search is expected to generate $2 billion in revenue this year and U.S. Ridiculed just a few years ago, the so-called "pay-for-performance" concept has turned into an online gold mine. Overture's commercial database feeds search engines at popular Web sites such as Yahoo and MSN, which display the advertising links along with results generated by objective, algorithmic formulas. Overture has played a pivotal role in Yahoo's recent financial revival, accounting for roughly 20 percent of Yahoo's revenue of $604 million during the first half of this year.Ĭonceived by dot-com entrepreneur Bill Gross in 1997, Overture developed a search engine that sorts its results based on how much advertisers are willing to pay to be ranked under specific words. Besides relying on Overture for some of its search results, MSN also draws upon Inktomi, a search engine service that Yahoo acquired earlier this year for $279.5 million.ĭuring the past 18 months, Overture has become increasingly valuable to Yahoo, prompting predictions that the two companies eventually would unite. MSN has been pouring more resources into online searching in an effort to become less reliant on services provided by outsiders. "This hurts MSN because Overture had been one of its best buddies," Sullivan said. Although Yahoo executives said they hope to maintain Overture's existing alliances with partners such as MSN, it seems improbable that the rivals will want to subsidize each other, said Danny Sullivan, editor of the industry newsletter Search Engine Watch.
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